IP Targeting

IP TARGETING: COOKIELESS DIGITAL delivery and ADVERTISING

IP Targeting does not use cookies, and that is a revolutionary in the digital advertising world. Our patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP level.

There are 3 basic steps to start a campign:

1. You provide a list of names, addresses and postal codes, and we run it through our IP mapping system and provide a match rate.

2. We Locate the house IPs, anonymize them to create a privacy shield.

3. We serve your video online to the target, using the modem/router/IP address as the entry point.

Mobile out of home

Deliver your campaign to your selected audience on out-of-home screens and their mobile device, and measure the impact of your ad campaign.
 

MoBILE OUT OF HOME: AUDIENCE-ADDRESSABLE DeLIVERY and advertising

Our audience-addressable advertising technology delivers ads based on the actual attributes rather than using content or location as a proxy. Our backend mobile data systems anonymously maps consumers’ mobile phones back to their households, or ofices, so that we can attach extensive offline data to their phone ID. Based on this knowledge we can deliver audience-addressable ads to their mobile phone or out-of-home screens through our ad inventory partner networks whenever the phone pops up on our radar. The same mobile data system which allows for us to accurately associate household- and individual- level attributes to mobile devices also allows us to accurately measure which one of those devices show up in Points of Interest, such as a retail store, convention, etc.

Our Out of Home partners support full-motion video presented in full-screen or dominant screen positions. We cover a range of out-of-home environments including in- room hotel TV ad inserts; mobile, tablet, notebook screens; and traditional public-space digital signage screens.

captive audience

Serve targeted content to entire office buildings, campuses, hotels, trade shows, conventions and other venues where masses gather via the location IP addresses.

CAPTIVE AUDIENCE: DIRECT CHANNEL TO YOUR TARGETED VENUES

Captive Audience starts by you selecting locations where your target populations gather, specifically corporate offices, but also places like college campuses, hotels, malls, trade shows, conventions, and airports. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through our IP algorithm, which determines the IP addresses.

Content Amplification

Native Video Advertising

Native advertising integrates high-quality content into the organic experience of a given platform through native ad units that conform to the design and feel of the sites on which they display. This preserves the immersive user experience while producing click-through rates like that of editorial content.

In native advertising, metadata is sent with a bid response. This metadata is then assembled in a unit that corresponds to the style sheet of a given publisher, making it appear 100 percent native to that site.

other targeting capabilities

Contextual Targeting in Standard IAB Categories (domain-level and keyword).

Behavioural Targeting and Retargeting.

Geographic Targeting Country - State/Province - City - Zip/Postal Code.

Language Targeting.

Device Targeting.

Conversion Tracking and Optimization.

CPC / CPA / Content Engagement Optimization.